Igloo Zoo by Fabio Ongarato

Igloo Zoo is my favourite retail brand at the moment. A chain of 'chilled yoghurt culture bars' in Melbourne and Sydney with a sophisticated brand experience – from the fit-out, to the menus, to the website, to the uniforms. I've been a fan of Fabio Ongarato for years, and fell in love with this brand identity before I knew he was responsible for it. So premium, I don't know how selling $5 yoghurts pay for it all.