Thursday, January 29, 2009

Ray Ban US 'Never Hide' Campaign

I really like these contemporary illustrations. It probably took some guts from Ray Ban to develop print ads that ignore the category conventional images of 'high-fashion' models posing in dark glasses. The designer is Sebastian Onufszak, who has also done some very cool work for Nike, Red Bull, Ed Hardy and L'Oreal.



2 comments:

nobody said...

I love this, so different for Ray Ban! Such a good move for the company!

The Frenemy says ... said...

great pictures!

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