Wolf Olins is one of the most respected and influential brand agencies in the world. They produce truly inspiring work on such a consistent basis. Unfortunately they copped a lot of criticism for their London Olympics 2012 identity (and probably rightly so). However I love their recent rebranding of NYC. I'm not so much a fan of the logo in its purest form, but more of its diverse implementation and the way it visually and aesthetically comes to life. They've created a flexible brand identity, obviously with a broad range of media channels in mind. And another slap in the face for consistency is their illustrative advertisements. Still very well done.
Whilst we're on the topic of city branding, I've posted an example of Amsterdam's latest efforts. A simple, consistent, tactical approach, which captures the essence of Amsterdam. Although it is somewhat reminiscent of the infamous I love NY campaign.
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