Edible? Now that's a big claim.

I stumbled across this UK brand on Springwise. I initially loved the simplicity of the packaging design. And then I loved the quirky names. But it was not long before I discovered that the names weren't quirky at all – they were descriptions of the contents. Crocodile Curry, Reindeer Pate, Chocolate-coated Giant Ants, BBQ Worm Crisps and Lizard Wine. This is a bold new category idea. Definitely not for the faint-at-heart. So for gourmet adventurers sick of the usual offerings, these products deliver new experiences with rich brand stories (including origins, species and geography). Might not be such a hard one for consumers to stomach. http://www.edible.com